BSN Sports Headquarters
The heart of the game: reflecting multiple brands.
BSN Sports acquired an existing facility and needed it to reflect their brand and impact they have on coaches and student athletes. The BSN team desired a space dedicated to who they serve, rather than what they sell. The space reflects that impact for each of their four signature brands: Varsity Sport, Varsity Spirit, BSN Sports, and Herff Jones. The client wanted to pay homage to the company’s humble beginnings, reflect their growth over the years, and highlight their mission statement and tag line “The Heart of the Game.”
Design elements such as the “Impact Room,” graphics, decorative lighting, furniture, mannequin displays, dimensional quotes, a coaches’ gallery along a walking track, and a large feature wall in the atrium space provide visual reinforcement of their brand. The elements serve as constant reminders of why each employee’s role is critical to the success of their company.
Lead design by Paige Terrell. Photographed by Kurt Griesbach.
lobby
Before
After
stair
I had the responsibility of creating the stair wall graphic, spanning the height of three floors. Vinyl cut letters were placed on the diagonal run of the stair.
Elevation
Impact Room
Community Space
The glass manifesto wall has applied red translucent film, making it a feature in the communal space.
catwalk
This raised dimensional quote is featured on the overhead catwalk and is visible from the second level.
Tone on tone raised quote with feature word in red.
The “cat-walk” type cut through was turned into a walking track with a gallery featuring inspiring images of Varsity Brands coaches and student athletes. Markers on the track measure distances in relation to their most popular sports—1.5 laps equal the length of an infield baseball diamond or the length of one football field.
breakroom
The space was activated to encourage movement and fitness among Varsity Brands employees. Energetic areas to take a break, get active, and even catch up with colleagues over a fast-paced game of ping pong were created—a more purposeful take on the popular office amenity.